2023 Toyota Century SUV launched - A RR Cullinan rival

By Obaidullah khan

The Toyota Century SUV is a new ultra-luxurious SUV that redefines the boundaries of opulence and sophistication. 

It is priced at JPY 25 million (approximately Rs. 1.41 crore) and competes head-to-head with luxury heavyweights like the Mercedes-Benz GLS Maybach, Rolls-Royce Cullinan, and Bentley Bentayga.

The Century nameplate has long been synonymous with Toyota's premium chauffeur-driven cars. 

This new iteration continues the legacy, melding traditional Japanese aesthetics with a human-centered approach to create a vehicle that exudes dignity, quietness, and comfort. 

The vehicle's design reflects its chauffeur-driven heritage, with an emphasis on rear-centered weight distribution.

The exterior of the 2023 Century SUV seamlessly blends modern design elements with the classic roots of the nameplate.

The cabin features fully reclining rear seats, designed for ultimate comfort.

Toyota's dedication to auditory perfection is evident in the audio system, which incorporates techniques from musical instrument manufacturing masters. 

Under the hood, the Century SUV boasts a newly developed 3.5L V6 plug-in hybrid system. 

The Century SUV is Toyota's global offering in the luxury segment and measures 5205 mm in length, 1990 mm in width, 1805 mm in height, with a 2950 mm long wheelbase.