2023 Toyota Century SUV launched in Japan at JPY 25 million

Key points

The Toyota Century SUV, unlike its sedan counterpart, shares hybrid powertrains with Lexus models and offers global customization for individual preferences.

Toyota, renowned for its commitment to craftsmanship and innovation, has unveiled its latest masterpiece, the Toyota Century SUV. Set to grace the roads of Japan and poised for a global debut, this ultra-luxurious SUV redefines the boundaries of opulence and sophistication. Priced at JPY 25 million (approximately Rs. 1.41 crore), the Century SUV competes head-to-head with luxury heavyweights like the Mercedes-Benz GLS Maybach, Rolls-Royce Cullinan, and Bentley Bentayga.

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A Legacy of Elegance: The Century Nameplate

The Century nameplate, which first graced the automotive world in 1967, has long been synonymous with Toyota’s premium chauffeur-driven cars. This new iteration continues the legacy, melding traditional Japanese aesthetics with a human-centered approach to create a vehicle that exudes dignity, quietness, and comfort. For over fifty years, the Century has been the preferred choice of chauffeur-driven cars in Japan.

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Customized Luxury: “The Chauffeur” Concept

Taking inspiration from its rich heritage, Toyota has developed the Century SUV under the banner of “The Chauffeur.” This concept promises a fully customizable experience, catering to individual customer requirements on a global scale. The vehicle’s design reflects its chauffeur-driven heritage, with an emphasis on rear-centered weight distribution, reminiscent of the original Century’s design principles.

Elegant Design: A Modern Identity with Classic Roots

The exterior of the 2023 Century SUV seamlessly blends modern design elements with the classic roots of the nameplate. Its expressive lines, generous proportions, and smooth-flowing door panels pay homage to the Century’s heritage, while the phoenix emblem and meticulously crafted details showcase the hands of master craftspeople. With its automatic retractable power steps and C-pillar grips, entry and exit are a breeze.

A Cabin of Unprecedented Luxury

Step inside the Century SUV, and you’re greeted with opulence at every turn. The cabin features fully reclining rear seats, designed for ultimate comfort. Toyota’s dedication to auditory perfection is evident in the audio system, which incorporates techniques from musical instrument manufacturing masters. The rear doors open to an impressive 75-degree angle, while the sweeping cabin floor ensures easy ingress and egress.

Effortless Performance and Handling

Under the hood, the Century SUV boasts a newly developed 3.5L V6 plug-in hybrid system, delivering a harmonious blend of power and efficiency. The four-wheel steering system enhances low-speed maneuverability and offers seamless handling at higher speeds. The Rear Comfort mode ensures a smooth and comfortable ride for rear-seat passengers, exemplifying Toyota’s commitment to a premium driving experience.

Global Aspirations: The Century SUV Goes Global

While the Century Sedan remains a bespoke experience, the Century SUV is Toyota’s global offering in the luxury segment. Its dimensions, measuring 5205 mm in length, 1990 mm in width, 1805 mm in height, with a 2950 mm long wheelbase, position it squarely against global luxury heavyweights.

A Design That Commands Attention

The Century SUV’s boxy silhouette exudes power, wealth, status, and sophistication. The distinctive golden phoenix logo, striking four-eye headlights and tail lights, optional 22” wheels, and extensive chrome accents set it apart in the luxury SUV market. While it bears a resemblance to the Rolls-Royce Cullinan, the Century SUV breaks free from convention by not adhering to the typical 3-box design.

2023 Toyota Century SUV instrument console

Craftsmanship at Its Finest

Toyota refers to the Century SUV as the next-generation “Chauffeur Car.” Currently seating four, it may expand to offer a seven-seat version in select markets. Both rear and front passengers are pampered with the highest level of craftsmanship and exquisite materials. The cabin boasts individual rear seats with removable 5.5” touch displays and an entertainment package featuring two 11.6” displays. Rear passengers enjoy easy ingress and egress thanks to a retractable aluminum side step and a wide opening door.

Modern Technology and Efficiency

At the front, two 12.3” horizontal screens handle infotainment and instrumentation duties. The Century SUV shares its powertrain with the Grand Highlander SUV, featuring a 3.5L V6 petrol engine with a PHEV setup, mated to a CVT and eFour AWD system. Toyota claims a total system power of around 400 bhp and an impressive 69 km of electric-only range. With a fuel efficiency rating of 14.2 km/l, the Century SUV successfully combines luxury with eco-consciousness.

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